Nike

About Nike

A Nike é a maior empresa de vestuário e calçados esportivos do mundo, dona do icônico logotipo Swoosh e do slogan Just Do It. As parcerias de marketing da empresa com atletas, de Michael Jordan a Cristiano Ronaldo, ajudaram a definir o branding esportivo moderno, e seu negócio de venda direta ao consumidor é um dos mais avançados do setor.

Founded

1964

Sector

Vestuário esportivo, calçados

Headquarters

Beaverton, Oregon

On the Monopoly Online Board

Nike sits in the first quadrant of the board, between GO and Jail. Properties in this region are cheap to acquire and cheap to build on, but they generate lower rent than mid-board lots. The strategic case for owning Nike is locking down the entire Moda e Cosméticos group early — when fully built, the cumulative rent from low-cost properties can quietly drain opponents who pass through repeatedly.

Nike is at board position 6. Players reach it by landing on the corresponding square after rolling the dice from any earlier position, or by drawing a Chance card that advances them directly to a property.

Color Group Strategy

Three affordable Apparel & Cosmetics properties in the second quadrant of the board. Players landing in Jail and rolling out frequently land here, and a full monopoly with corporations can deliver respectable rents at a low total investment.