Lidl

About Lidl

O Lidl é uma das maiores redes de supermercados de desconto da Europa, com mais de 12.000 lojas em mais de 30 países sob o Grupo Schwarz. Famoso pelo corredor central rotativo de ofertas semanais de itens não alimentícios e pelas marcas próprias de alta qualidade, o Lidl mantém preços bem abaixo dos das redes tradicionais.

Founded

1973

Sector

Varejo, supermercados de desconto

Headquarters

Neckarsulm, Alemanha

On the Monopoly Online Board

Lidl sits in the first quadrant of the board, between GO and Jail. Properties in this region are cheap to acquire and cheap to build on, but they generate lower rent than mid-board lots. The strategic case for owning Lidl is locking down the entire Supermercados group early — when fully built, the cumulative rent from low-cost properties can quietly drain opponents who pass through repeatedly.

Lidl is at board position 1. Players reach it by landing on the corresponding square after rolling the dice from any earlier position, or by drawing a Chance card that advances them directly to a property.

Color Group Strategy

The two cheapest properties on the board (Supermarkets), located right after GO. This group is rarely landed on but the lots are cheap to monopolize and build, making them a favorite end-game grind for squeezing extra rent out of opponents who land between GO and Jail.