Nike

About Nike

Nike est le plus grand fabricant d'articles de sport et de chaussures au monde, reconnaissable à son logo Swoosh emblématique et à son slogan Just Do It. Ses partenariats marketing avec des athlètes, de Michael Jordan à Cristiano Ronaldo, ont défini le branding sportif moderne, et son activité en vente directe figure parmi les plus avancées du secteur.

Founded

1964

Sector

Vêtements de sport, chaussures

Headquarters

Beaverton, Oregon

On the Monopoly Online Board

Nike sits in the first quadrant of the board, between GO and Jail. Properties in this region are cheap to acquire and cheap to build on, but they generate lower rent than mid-board lots. The strategic case for owning Nike is locking down the entire Mode & Cosmétiques group early — when fully built, the cumulative rent from low-cost properties can quietly drain opponents who pass through repeatedly.

Nike is at board position 6. Players reach it by landing on the corresponding square after rolling the dice from any earlier position, or by drawing a Chance card that advances them directly to a property.

Color Group Strategy

Three affordable Apparel & Cosmetics properties in the second quadrant of the board. Players landing in Jail and rolling out frequently land here, and a full monopoly with corporations can deliver respectable rents at a low total investment.