Lidl

About Lidl

Lidl es una de las mayores cadenas de supermercados de descuento de Europa, con más de 12.000 tiendas en más de 30 países bajo el Grupo Schwarz. Famosa por su pasillo central rotativo de ofertas semanales no alimentarias y por sus marcas propias de alta calidad, Lidl mantiene precios muy por debajo de los de las cadenas tradicionales.

Founded

1973

Sector

Comercio minorista, supermercados de descuento

Headquarters

Neckarsulm, Alemania

On the Monopoly Online Board

Lidl sits in the first quadrant of the board, between GO and Jail. Properties in this region are cheap to acquire and cheap to build on, but they generate lower rent than mid-board lots. The strategic case for owning Lidl is locking down the entire Supermercados group early — when fully built, the cumulative rent from low-cost properties can quietly drain opponents who pass through repeatedly.

Lidl is at board position 1. Players reach it by landing on the corresponding square after rolling the dice from any earlier position, or by drawing a Chance card that advances them directly to a property.

Color Group Strategy

The two cheapest properties on the board (Supermarkets), located right after GO. This group is rarely landed on but the lots are cheap to monopolize and build, making them a favorite end-game grind for squeezing extra rent out of opponents who land between GO and Jail.