Instagram

About Instagram

Instagram is one of the world's largest social networks, owned by Meta Platforms and built around photo and short-video sharing. Its Reels format competes directly with TikTok, and Instagram is a primary marketing channel for global brands, creators, and influencers reaching over two billion users.

Founded

2010

Sector

Social Media

Headquarters

Menlo Park, California

On the Monopoly Online Board

Instagram occupies a high-traffic stretch just past Jail. Statistically, players exit Jail and land in this region of the board more often than any other, which makes Social Networks properties extremely desirable. A monopoly here can pay for itself within just a few opponent rolls.

Instagram is at board position 16. Players reach it by landing on the corresponding square after rolling the dice from any earlier position, or by drawing a Chance card that advances them directly to a property.

Color Group Strategy

Statistically the most landed-on color group (Social Networks), thanks to dice probabilities from the Jail and Chance squares. Many serious Monopoly players consider this the single best group to control — high traffic combined with mid-range build costs.